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Student Housing Case Study

From Zero Tours to Nine in Two Weeks

How a student housing community transformed their leasing results, even in the off season, by switching to MySmartTour.

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0
Tours with old system
2 months, peak season
9
Tours with MySmartTour
2 weeks, off season
∞
Increase in efficiency
From zero to measurable

The Transformation

See how switching platforms made all the difference

The Challenge

When friction kills conversion

A student housing community near UC Davis relied on a self-guided tour platform that promised convenience but delivered complexity.

App Download Required
Immediate drop-off point for prospects
Extensive Data Collection
Privacy concerns deterred students
Complex Verification
Too many steps to simply view a unit
0
tours in 2 months
During peak leasing season
The Solution

Switch to friction-free

After switching to MySmartTour, the property unlocked a new era of accessibility and prospect engagement.

No App Download
Instant browser-based access
Instant Access for Prospects
24/7 availability, no staff needed
Simple Back-Office Management
Easy dashboard for staff
9
tours in 2 weeks
After semester started (off-season)
The Results

Nine tours in two weeks

After the semester had already started. In what should have been the slowest time of year.

The difference came down to accessibility and ease. MySmartTour removed barriers, increased engagement, and delivered measurable tours fast.

"We didn't change our marketing, just the platform. MySmartTour made it effortless for students to tour on their own time."
Leasing Manager
Davis, CA

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Smarter Leasing Starts with a Self-Guided Tour

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